# CNStats STD/PRO 3.2 / User manual

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# "Sources leading to goals"

## Purpose of the report

This report displays the list of the most efficient referrers. A referrer is considered efficient in case its visitor achieved a certain goal. The list of goals is specified at "Tracing goals - Settings". The term "goal" may imply payment for goods, registration at a site, message senging etc.

## Additional parameters (drop-down menu)

Additional parameters table consists of two parts:

1. A list of goals (there is a number of users having achieved the goal opposite each item of the list);
2. Report generation logic options.

One should choose goals, for which referrers are to be displayed, in the goals list. In case there is more than one goal, you can choose one of the following logics of the referrers displaying:

- Consider users having achieved at least one goal - display referrers, which helped your visitors to achieve at least one goal of the chosen ones;
- Consider users having achieved all the chosen goals - display referrers, which helped your visitors to achieve all the goals chosen in the list.

## Requirements for the report

- Signal strings should be set to identify users having achieved a goal;
- The following types of counters should be used: "GIF 1x1", "PNG 88x31" or "Mixed".

## Functioning

Identification tokens* are chosen for users having achieved a goal, with the help of signal strings. Then a referrer is found for every customer, by which he came to the site for the first time. All referrers are grouped and sorted by a number of jumps.

> (*) CNStats assigns a unique ID token to every visitor at his first visit. This information is stored in Cookies in the course of one year beginning from the last access to your web-site.

> Therefore, if no request is perfomed during a year, the ID token will be lost and this user will be counted as a new one in case of visit (if any). In case a user has not visited the site for a period less than a year, then he will be considered as a repeated visitor of your site.

> Users with disabled Cookies are not displayed in this report.

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