# CNStats STD/PRO 3.2 / User manual

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# Setting the block of reports "Tracing goals"

Settings of the signal strings and advertising sites are available in the section "Tracing goals -> Settings" (do not take for the CNStats settings - "Configuration -> Program Settings").

## Setting up signal strings

Signal strings are used to identify customers(*) among the rest of the visitors.

To define customers you should set your site configuratios in such a way as to make a visitor jump automatically to the web-page with unique address upon payment, ordering invoice or registration. Those who visited such a page will be considered customers. As a rule, this page contains a notification about successful purchase (registration etc.).

The signal string is a string which is contained in such unique address and is never used in URLs for other pages.

It is necessary to give meaningful name to a signal string for you to understand its function.

For instance, you sell a service at your web-site, which can be paid via PayPal or by means of credit cards. A customer purchasing this service with the plastic card may be redirected to http://www.server.com/order/card/success.php, and a PayPal user will be redirected to http://www.server.com/order/paypal/success.php.

It is necessary to create two signal strings for such a web-site:

The first one:

- Name: Payment via a plastic card;
- Signal string: card/success.php.

The second one:

- Name: Payment via PayPal;
- Signal string: paypal/success.php.

## Setting up advertising sites

It is necessary to set the price and the means of jumps counting for every advertising site. Jumps may be counted in two ways:

1. By URL of the page the jump is performed from;
2. By URL of the page the jump is performed to;
3. By the name of an advertising resource Openstat (only for ExUSSR).

Advertising price may be set up for jumps (clicks, CPC) and for the time period (a month, a week).

Let's consider two typical examples:

Example 1: Let's assume we place an advertisement at Google.Adwords. Average cost per click is $0.11.

For correct jumps counting it is necessary to set up the advertisement at Google.Adwords so that we could see by the URL of the visited page that the jump was really performed from Google.Adwords. The URL should be defined as follows: http://www.myserver.com/?from=googleadwords.

Then, one should add new advertising site in "Tracing goals->Settings" with the following parameters:

- The name of an advertising resource: Google.Adsense;
- Cost of advertising for the period: 0 / per day;
- Cost of 1 jump (click, CPC): 0.11.

Identification of an advertising site:

- Define an advertising site by the page address;
- Field "URL": should contain / ?from=googleadwords.

Example 2: We place an advertisement at www.hotscripts.com. Payment is $1200 per month.

One should add new advertising site in "Tracing goals->Settings" with the following parameters:

- The name of an advertising resource: HostScripts.com;
- Cost of advertising for the period: 1200 / per month;
- Cost of 1 jump (click, CPC): 0.

Identification of an advertising site:

- Define an advertising site by the referrer address;
- Field "Referrer": should contain / hotscripts.com.

Example 3: We place an advertisement at the Begun system. Average cost per click is $0.11.

One should add new advertising site in "Tracing goals->Settings" with the following parameters:

- The name of an advertising resource: begun.ru;
- Cost of advertising for the period: 0 / per day;
- Cost of 1 jump (click, CPC): .10.

Identification of an advertising site:

- Define an advertising site by the name of Openstat advertising resource;
- The name of an advertising resource begun.ru.

In case any questions arise concerning the settings of "Tracing goals" block of reports, please, contact us at - http://www.cn-software.com/en/contacts/ .

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