# CNStats STD/PRO 3.2 / User manual

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# "Goals achievement list"

## Purpose of the report

The report displays a list of visitors having achieved a certain goal. The following data is displayed for every customer:

- Referrer - a web-page, from which the customer came to your web site. The parameter may be omitted: it means direct entry to your web-site;
- URL - address of an entry point (the first web-site page visited by the customer);
- IP - customer's IP;
- Acievement date - date of the goal achievement;
- Date of the first visit - date of the first entry to your web-site;
- Goal delay - time period between the date of the first visit and the goal achievement date;
- Action - signal string and its description (See "Setting the block of reports "Tracing goals"")

You can view all referrers used by the visitor to jump to your web-site with the help of "All entry points" options.

## Requirements for the report

- Signal strings should be set to identify users having achieved a goal;;
- The following types of counters should be used: "GIF 1x1", "PNG 88x31" or "Combined".

## Functioning

Identification tokens are chosen for users, who have achieved a certain goal*, with the help of signal strings. Then a referrer is found for every visitor together with the date of the first entry.

> (*) CNStats assigns a unique ID token to every visitor at his first visit. This information is stored in Cookies in the course of one year beginning from the last access to your web-site.

> Therefore, if no request is performed during a year, the ID token will be lost and this user will be counted as a new one in case of visit (if any). In case a user has not visited the site for a period less than a year, then he will be considered as a repeated visitor of your site.

> Users with disabled Cookies are not displayed in this report.

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