# CNStats STD/PRO 3.2 / User manual

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# "Google AdWords/advertisements formats"

The report is available only in CNStats PRO.

The report displays the list of formats of advertisements, through which visitors jumped to your site.

Clicking on "" icon displays the list of the advertiser's site pages, from which visitors jumped to your site (referrers).

## Additional parameters:

- For hosts (by default) - do not consider repeated jumps made by one host;
- For users - do not consider repeated jumps made by one user;
- For pageviews - display advertisements formats for all jumps.

> (*) Unfortunately, while jumping via certain Google AdWords advertisements all the jump information is lost, therefore none of "Google AdWords" reports can provide complete statistics. These reports may be used only for generalized conception.

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